Overview
Copy written to move people, not to impress them. Before drafting, you settle the page type, the one action it should drive, who the customer is and the exact words they use for their problem, plus the product's real difference and proof. Any brand-voice material you have is used first; only gaps get asked.
Four rules hold: clarity over cleverness, benefit over feature, specific over vague, customer language over company jargon — and no invented statistics or testimonials. You receive a working value proposition, headline candidates, section copy and calls to action; competitor pages and audience phrasing can be checked with the app's built-in search. It writes; publishing stays your decision, and line-by-line polishing continues in copy-editing.
Where it helps
- Write the headline value prop, three benefit sections and CTAs for a landing page
- Translate a feature list into benefits a customer actually feels
- Rewrite an existing page using competitor research and real customer phrasing
- Headline candidates and small variants for pricing or email landing pages
#copywriting#marketing#website#tone
Examples
Examples describe the request and the shape of the expected deliverable; they are not completed run results.
01Example prompt
Write a landing page for this offline transcription tool: audience is small teams tired of cloud pricing and privacy fine print, the one action is a trial download. Give 5 headlines, a de-vagued subhead and CTAs.
Expected output
A specific-benefit value prop with headline candidates, each annotated with its assumption, and no unverified numbers.
02Example prompt
This copy is stuffed with buzzwords. Rewrite it in human language without changing meaning, prefer customer words, and list original → rewrite → reason per line.
Expected output
A line-by-line rewrite table with the clean copy; hollow words, invented data and hype replaced or flagged.
Requirements and limits
- Install platforms
- iOS: iOS · Android: Android
- Script runtime
- No script runtime (guidance and workflow)
- Minimum app version
- iOS: 1.7.59
Reviewed permission scope
iOS · Android
- Capabilities
- Read workspace filesWrite workspace files
- Review decision
- Approved
- Review stage
- Static content review
- Reviewed on
- 2026-10-28
Implementation and runtime details
- Adaptation stage
- frozen
iOS
- Capabilities
- Read workspace filesWrite workspace files
Android
- Capabilities
- Read workspace filesWrite workspace files
License and source
Source and trace details
License
MIT
MIT (root LICENSE)
The pinned skill subtree and shipped references were audited; full applicable license and per-file adaptation/asset notes are preserved under references/licenses/ and references/PROVENANCE.md.
- Source
- https://github.com/alirezarezvani/claude-skills
- Upstream path
- marketing-skill/skills/copywriting
- Source checked
- 2026-10-26
- Publisher
- JiangNanGenius
- Publication commit (retrieval)
- 25e07dbeeb6cc93c2fe83ddc72a34302cc40832a
- Audited source commit
- 84c524b6fb483e4cad94db076e7d9c9962966c19
- Signed catalog digest
- iOS 46196ba57ed7ea7f22085e74b113207f31193e820ab8983cf7a60eee953f2340 · Android 16de89d019e2057804a40f215485ccb09d5495a25864b34d681168eeaf8f9697
- Publication snapshot (UTC)
- 2026-10-31
Publication commit 25e07dbeeb, audited source 84c524b6fb; catalog digest iOS 46196ba57ed7… · Android 16de89d019e2….
Versions and status
Version records ship with the signed catalog; the target and released versions are shown below.
- Adaptation
- Ready
- Publication state
- Curated skills are available
- Released version
- 1.0.1