Copywriting

Write clear, persuasive copy for product pages, landing pages and campaigns.

Available in app
A pencil shapes a headline beneath a small spotlight.

Overview

Copy written to move people, not to impress them. Before drafting, you settle the page type, the one action it should drive, who the customer is and the exact words they use for their problem, plus the product's real difference and proof. Any brand-voice material you have is used first; only gaps get asked.

Four rules hold: clarity over cleverness, benefit over feature, specific over vague, customer language over company jargon — and no invented statistics or testimonials. You receive a working value proposition, headline candidates, section copy and calls to action; competitor pages and audience phrasing can be checked with the app's built-in search. It writes; publishing stays your decision, and line-by-line polishing continues in copy-editing.

Where it helps

  • Write the headline value prop, three benefit sections and CTAs for a landing page
  • Translate a feature list into benefits a customer actually feels
  • Rewrite an existing page using competitor research and real customer phrasing
  • Headline candidates and small variants for pricing or email landing pages
#copywriting#marketing#website#tone

Examples

Examples describe the request and the shape of the expected deliverable; they are not completed run results.

Example prompt

Write a landing page for this offline transcription tool: audience is small teams tired of cloud pricing and privacy fine print, the one action is a trial download. Give 5 headlines, a de-vagued subhead and CTAs.

Expected output

A specific-benefit value prop with headline candidates, each annotated with its assumption, and no unverified numbers.

Example prompt

This copy is stuffed with buzzwords. Rewrite it in human language without changing meaning, prefer customer words, and list original → rewrite → reason per line.

Expected output

A line-by-line rewrite table with the clean copy; hollow words, invented data and hype replaced or flagged.

Requirements and limits

Install platforms
iOS: iOS · Android: Android
Script runtime
No script runtime (guidance and workflow)
Minimum app version
iOS: 1.7.59
Reviewed permission scope

iOS · Android

Capabilities
Read workspace filesWrite workspace files
Review decision
Approved
Review stage
Static content review
Reviewed on
2026-10-28
Implementation and runtime details
Adaptation stage
frozen

iOS

Capabilities
Read workspace filesWrite workspace files

Android

Capabilities
Read workspace filesWrite workspace files

License and source

Source and trace details

License

MIT

MIT (root LICENSE)

The pinned skill subtree and shipped references were audited; full applicable license and per-file adaptation/asset notes are preserved under references/licenses/ and references/PROVENANCE.md.

Image and material attribution

Image attribution
Floe original, AI-assisted illustration.
Source
https://github.com/alirezarezvani/claude-skills
Upstream path
marketing-skill/skills/copywriting
Upstream pin
6d2f02ea07
Source checked
2026-10-26
Publisher
JiangNanGenius
Publication commit (retrieval)
25e07dbeeb6cc93c2fe83ddc72a34302cc40832a
Audited source commit
84c524b6fb483e4cad94db076e7d9c9962966c19
Signed catalog digest
iOS 46196ba57ed7ea7f22085e74b113207f31193e820ab8983cf7a60eee953f2340 · Android 16de89d019e2057804a40f215485ccb09d5495a25864b34d681168eeaf8f9697
Publication snapshot (UTC)
2026-10-31

Publication commit 25e07dbeeb, audited source 84c524b6fb; catalog digest iOS 46196ba57ed7… · Android 16de89d019e2….

Versions and status

Version records ship with the signed catalog; the target and released versions are shown below.

Adaptation
Ready
Publication state
Curated skills are available
Released version
1.0.1